How to Launch Chewable Nutraceutical Products in India

To launch chewable nutraceutical products in India, you need to follow a clear and step-by-step process. This includes understanding market demand, completing required legal registrations, following FSSAI rules and getting product approval, arranging proper manufacturing, and planning effective marketing and distribution to reach customers successfully. 

India’s nutraceutical and dietary supplement market is growing fast as more people care about their health. The overall Indian nutraceutical market was valued at around Rs. 66,400 to Rs. 2,65,600 crore in recent years and is expected to keep growing rapidly in the coming decade, showing double-digit annual growth rates. 

People nowadays are increasingly choosing convenient forms like chewables, gummies, and effervescent tablets because they are easy to take and enjoyable for all age groups. This rising demand is caused by higher health awareness, more lifestyle-related health concerns, and a strong focus on nutrition after the pandemic. 

So, if you are looking to launch your chewable nutraceutical products, this guide on How to Launch Chewable Nutraceutical Products in India will be helpful to you. 

Step-by-Step Guide to Launch Chewable Nutraceutical Products in India

Launching chewable nutraceutical products in India can be a profitable business opportunity due to growing health awareness and demand for convenient supplements. However, success depends on proper planning, legal compliance, and quality manufacturing. Here is a detailed guide to help you understand each step clearly.

1. Understand the Market and Consumer Demand

First of all, it is important to study the Indian nutraceutical market. Chewable tablets and gummies are becoming popular among children, adults, and elderly consumers because they are easy to consume and taste better than traditional tablets.

People are actively looking for products such as vitamin gummies, calcium chewables, immunity boosters, and herbal supplements. Therefore, identifying the right product category and target audience helps you stand out in the competitive nutraceutical business in India. Market research also helps in deciding flavours, dosage form, packaging, and pricing.

2. Decide the Product Composition and Formula

After understanding market demand, the next step is to finalise your product formulation. Chewable nutraceutical products must be safe, effective, and compliant with Indian regulations. You should select approved vitamins, minerals, herbal extracts, or functional ingredients permitted under FSSAI guidelines.

Moreover, inactive ingredients like sweeteners, flavours, and colours must also be food-grade and within permissible limits. Working with a professional formulation expert or nutraceutical manufacturer ensures better product stability and taste, which are crucial for chewable supplements.

3. Get FSSAI Registration or License

FSSAI compliance is one of the most important steps to launch chewable nutraceutical products in India. Any business involved in manufacturing, marketing, or selling nutraceuticals must obtain an FSSAI license. Depending on your business size and turnover, you may need:

• Basic FSSAI Registration
• State FSSAI License
• Central FSSAI License

In addition, the product must follow FSSAI regulations related to nutraceuticals, health supplements, labelling, and claims. Without FSSAI approval, your product cannot be legally sold in the Indian market.

4. Product Approval and Label Compliance

Once the formulation is ready, you need to ensure that your product label meets FSSAI standards. The label should clearly mention ingredients, nutritional information, recommended usage, warnings, and storage instructions.

Health claims should be truthful and supported by scientific evidence. Misleading claims can lead to rejection or penalties. Therefore, proper label review and compliance checks are essential before launching the product.

Also Read: How to Choose a Nutraceutical Manufacturer in India?

5. Choose the Right Manufacturing Setup

You can either set up your own manufacturing unit or partner with a third-party nutraceutical manufacturer. For startups and new brands, third-party manufacturing is a cost-effective option.

The manufacturing facility must follow GMP (Good Manufacturing Practices) standards to ensure quality and safety. Proper hygiene, quality testing, and batch records are important for maintaining product consistency. This step directly impacts brand trust and long-term success.

6. Quality Testing and Stability Studies

Before entering the market, your chewable nutraceutical product should undergo quality testing. This includes checking ingredient potency, microbial safety, and shelf life.

Stability studies help determine the product’s expiry date and storage conditions. High-quality testing not only ensures safety but also builds credibility among distributors and consumers.

7. Packaging and Branding

Attractive and informative packaging plays a major role in the success of chewable nutraceutical products in India. The packaging should protect the product from moisture, heat, and contamination.

Along with safety, branding is equally important. A strong brand name, appealing design, and clear messaging help capture customer attention. Since chewable supplements are often consumed daily, user-friendly packaging adds extra value.

8. Pricing Strategy and Profit Planning

Pricing should be competitive and aligned with your target audience. While deciding the price, consider raw material cost, manufacturing charges, packaging, marketing expenses, and distribution margins.

At the same time, focus on offering value for money. Affordable pricing with good quality increases repeat purchases and brand loyalty in the nutraceutical market.

9. Marketing and Distribution Channels

Once your product is ready, the next step is marketing and distribution. You can sell chewable nutraceutical products through:

• Pharmacies and medical stores
• Online marketplaces
• Direct-to-consumer websites
• Distributors and wholesalers

Digital marketing plays a key role today. SEO, social media marketing, influencer collaborations, and educational content help build awareness and trust. Highlight benefits like convenience, taste, and daily nutrition to attract customers.

10. Stay Updated with Regulations and Trends

Finally, the nutraceutical industry in India is constantly evolving. FSSAI regulations, consumer preferences, and ingredient trends keep changing. Therefore, staying updated helps you remain compliant and competitive. Regular audits, product improvements, and customer feedback analysis ensure long-term growth and success.

Also Read: Why Is It the Right Time to Invest in Gummy Nutraceutical Products?

Conclusion

Launching chewable nutraceutical products in India requires careful planning, regulatory compliance, quality manufacturing, and smart marketing. By following the right process and focusing on consumer needs, you can successfully build a trusted nutraceutical brand in India’s growing health and wellness market.

Frequently Asked Questions

Can herbal and vitamin ingredients be combined in chewable supplements?

Yes, herbal extracts and vitamins can be combined, provided the combination is stable, safe, and permitted under Indian regulations. 

What are the common challenges faced while launching chewable nutraceuticals?

Common challenges include taste masking, ingredient stability, moisture sensitivity, and regulatory documentation. 

Is private labelling allowed for chewable nutraceutical products?

Yes, private labelling is allowed in India. Brands can market products under their own name while manufacturing is done by an approved third-party facility.

What packaging types work best for chewable nutraceuticals?

HDPE bottles, blister packs, and moisture-resistant containers are commonly used to maintain product quality and shelf life.